Broadcast video on demand advertising has really made a name for itself after doubling its revenue.
👉 Background: Broadcast video on demand (or BVOD) is a fancy name for streaming services that are supported by ads, like 10 Play, 9Now and 7plus. It's where you go to catch up on MAFS, Commonwealth Games highlights or The Block.
👉 What happened: Over the last financial year, BVOD has really made a name for itself. BVOD advertising revenue grew to $426 million last financial year.
👉 What else: That’s a 53% jump on the previous year and makes it the fastest growing advertising market in Oz.
💡BVOD is fast becoming some of the hottest property in the Aussie ads market. Viewers love it because A) it's free and B) it means you don’t need to be in front of your TV at 7:30pm sharp to catch The Block.
💡 Advertisers love it because its cheaper and a whole lot more effective than a full-blown national ad campaign.
💡BVOD platforms often have demographic data which means they can target specific ads at specific audiences, kinda like social platforms can. And since 7.5 million Aussies are supposedly tuning in to BVOD services, it’s starting to look more and more appealing.
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