The people have spoken, and they say chippies are better than Boost juices.
Background: Betty's burgers was founded by three mates in Noosa back in 2014. It's known for its 50s Rockabilly-type vibe, and it's deliciously juicy burgers. Back in 2017, Retail Zoo (which also owns Salsa's and Boost) bought it.
What happened: When COVID hit, Retail Zoo experienced 12 consecutive months of low sales...but thanks to a slight pivot, the company managed to increase its profits fourfold to $14 million.
What else: Things are better than ever at Betty's, with the burger joint generating just under 60% of all group sales for Retail Zoo. In fact, their sales are up 21% compared to the year before. Nice going, Betty.
💡The gourmet burger craze hit our shores in 2016...and it just won't stop growing.
💡Currently, the Aussie burger market is worth around $9 billion, and there are around 12,000 burger shops here in Aus. Maccas, the OG burger chain, has the largest market share in the industry, but it looks like Betty's is now hot on its tail.
💡Thanks to the premiumisation of burgers (aka the marketing of burgers being better quality/more exclusive) companies like Betty's are seeing an opportunity to steal market share from Mickey D's and HJs.
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