After Musk's acquisition and the decline of Twitter, its "clone" BlueSky has been gaining some serious traction.
👉 Background: Back when founder Jack Dorsey was still in charge of Twitter, he created a decentralised social network called BlueSky - which was a Twitter clone. This was spun off by Twitter in 2019.
👉 What happened: Now, after Musk's acquisition and the decline of Twitter, BlueSky has been gaining some serious traction. It has already grown a community of over 50,000 users, with an exclusive, invite-only access.
👉 What else: Funnily enough, so many people want their hands on this access pass that the invite has become a hot commodity... We’re talking access passes selling for between $120 to $400 on eBay.
💡Exclusivity creates powerful demand. Not only does it drive up the perceived value of access, but it can be a valuable marketing tool: It generates buzz, curiosity and most of all FOMO.
💡Think back to the launch of Clubhouse - the audio-based social networking app. By using an invite-only model, Clubhouse generated significant buzz and curiosity, which helped it quickly gain millions of users.
💡But it's essential to strike the right balance between exclusivity and accessibility, as restricting access too much could also hinder growth.
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