Coca-Cola is probably most famous for its delicious, fizzy goodness known as Coke.
Background: Coca-Cola is probably most famous for its delicious, fizzy goodness known as Coke. Ya know, crimson red can...couple burps...bit of a sugar rush.
What happened: While things have been going well at Coke HQ...they reckon Coke needs a fresh, new look.
What else: In the US, Coke is launching magenta cans and bottles for its Cherry Coke flavour. And, a cream-coloured can for Vanilla Coke. The idea is, a new look will help Coke stand out on the shelf. If successful, it might hit Aussie shores soon.
💡For fast-moving consumer goods like Coke, looks matter. And a good shelf presence can be all the difference.
💡A good shelf presence comes down to three factors:
💡By switching up its packaging, Coke is hoping to engage shoppers at their most important touchpoint (the supermarket) and boost sales.
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