Today, cringe is cool because Crocs keeps on crushing sales expectations.
👉 Background: While Crocs have been around back in 2002, many consumers re-discovered Crocs during the pandemic. Many other companies that thrived during quarantine have seen sales normalise, sales of Crocs are up nearly 200 percent since 2019.
👉 What happened: Now, Crocs’ sales increased 61% in the last quarter and its annual sales. Best of all, Crocs expects another record year of growth.
👉 What else: But it ain't just a regular shoe anymore. Crocs has been expanding into the luxury market - not to mention the celeb endorsements from Questlove, Post Malone, Bad Bunny, and J. Biebs.
💡Today, cringe is cool, Growth has been fueled by Gen Zers who see Crocs as a blend of comfort, fashion and wearable pop culture. Last year US teens ranked Crocs as their #5 preferred footwear brand.
💡 While pandemic thrivers like Peloton and Zoom experienced a boom thanks to necessity (think: no gym, closed office), their stocks have plunged from those highs.
💡 Meanwhile, Crocs stock is up 48% over the past year. That’s why cringe is cool for both zillenials... and investors.
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