👉 Background: Disney is the global entertainment behemoth that’s been making kids and adults smile since 1923. It owns everything from Mickey Mouse to Marvel, from Pixar to amusement parks, even ESPN and Elsa.

👉 What happened: Disney’s second quarter results were good enough to even make Eeyore smile. Its revenue came in at $23.6 billion USD, which beat forecasts by $600 million USD. Disney’s streaming biz, Disney+ is in the black once again, with its third straight profitable quarter.

👉 What else: Its parks division was the real MVP - where it saw revenue and demand still flying off the radar. That’s what happens when you own such strong IP.

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What's the key learning?

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💡The most valuable assets aren’t just sold once - they’re the ones that are turned into worlds you can watch and ride and wear and live in. So when a company owns iconic characters and universes, the real genius is in squeezing every last dollar from them.

💡By stretching IP across its broad range of offerings, Disney creates multiple revenue streams from a single hit.

💡Take Frozen as a prime example. Disney turned the movie into a huge revenue spinner across multiple channels and in just the 12 months after its release, Frozen merchandise sales generated approximately $5 billion — or a 12% uplift in its total merch sales. Then they integrated Frozen-themed attractions into its theme parks, then it was available on streaming. Elsa’s basically working overtime across five continents right now.