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2
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· Posted on
February 21, 2024

Ex Disney CEO Bob Iger steals Britney Spears' line and says 'Gimme More' to Disney+

Disney+ have some lofty goals for platform growth - 260 million subscribers by 2024.

What's the key learning?

  • Former CEO Bob Iger reckons Disney+ needs more volume, meaning, content...for more people...across more demographics
  • When it comes to content, there are a few things companies need to consider: originality, exclusivity and diversification
  • Diversifying content can help companies reach new target markets, which ultimately helps them generate more revenue

Background: Disney+ have some lofty goals for platform growth. They want to have 260 million subscribers by 2024. Right now, they're on 118 million.

What happened: Former CEO Bob Iger - who left Disney+ in 2020 - hit Disney+ with some truth bombs. He reckons the company needs more volume, meaning, content...for more people...across more demographics.

What else: So...we think he's talking about content diversification.

So what's the key learning?

💡When it comes to content, there are a few things companies need to consider: originality, exclusivity and diversification. But it's really that third one that's key.

💡Diversifying content can help companies reach new target markets, which ultimately helps them generate more revenue. So far, Disney+ has clung to its old faithfuls: Marvel, Star Wars, and family-friendly films.

💡This means for people who haven't already subscribed to Disney+...there really isn't any incentive to do so. But if they diversify their content...they may be able to give new audiences an incentive to subscribe.

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