Functional training gym F45 is about to launch its IPO and has the backing of global celebs
F45, the Aussie-born fitness chain that is backed by Mark Wahlberg, is finally going to IPO and expects a valuation of around $2 billion.
F45 is a fitness franchise (or cult) founded in 2011. It's a 45-minute fitness class that pretty much revolutionised the group fitness industry - through slick branding screens and celeb endorsements.
They planned to go public in June 2020 by merging with a special-purpose acquisition company (aka SPAC) - but the deal was canned when COVID forced its doors shut.
The successful gyms of the 21st century aren’t the local gyms with rusted dumbbells, wobbly benchpresses and Arnold Schwarzenegger style trainers. They’re the ones that offer a social, group-like experience.
F45 was unique because it capitalised on consumers’ need for a fast-paced, high impact and social fitness experience. An unmet need at the time.
It has grown to 45 countries and almost 2,000 studios fast and will use the IPO as a way to continue growing the business globally.
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