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· Posted on
February 21, 2024

Fishbowl is taking on the US with new stores and a new name... because they're more than just the fish

Fishbowl is taking on the US market with its first store in New York.

What's the key learning?

  • As part of this move, they'll also be taking on a new name 'This Bowl' because they ain't just a fish shop.
  • Despite their big goals and expansion plans, the three co-founders are still pulling two shifts in their stores every week.
  • A CEO's role is to set the company up for current and future success, but they're often making big decisions for the business without focusing too much on the details of the day-to-day operations.

👉 Background: Fishbowl is the fast food chain known for their Asian inspired healthy bowls. It first opened in Bondi seven years ago and has expanded to 46 locations across Australia.

👉 What happened: Fishbowl is taking on the US market with their first store in New York. And, they're hoping to rake in $100 million in sales in the next financial year. As part of this move, they'll also be taking on a new name 'This Bowl' because they ain't just a fish shop.

👉 What else: Despite their big goals and expansion plans, the three co-founders are still pulling two shifts in their stores every week.

What's the key learning?

💡Sometimes it is really worth sweatin’ the small stuff… even for a CEO or founder. A CEO's role is to set the company up for current and future success. But, they're often making big decisions for the business without focusing too much on the details of the day-to-day operations.

💡CEO's spend an average of 3% of their time with front-line employees, compared to 72% in meetings. This means the CEO can often be in a bubble where they don't actually know much about their customers or employees.

💡And Fishbowl's leaders aren't the first people to do this. Starbucks' CEO makes time once a month to throw on the green apron and misspell a bunch of names at their cafes too (probably..).

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