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· Posted on
May 14, 2025

Fox launches new streamer ‘Fox One’ because Fox & Friends can’t stop the rise of the cord-cutters

Fox Corp has announced plans to launch a new streaming service called Fox One to compete against the big dogs of streaming.

What's the key learning?

  • With the booming of streaming services globally, media companies like Fox Corp must learn to adapt.
  • The generation of traditional TV and cable users had been aging and fading out, so Fox must strategise on how to fill the growing gap and get a chunk of the streaming market.
  • Although it may cannibalise its existing products, Fox may still see its benefits in the long run.

Background: 21st Century Fox was the big-shot media empire behind 20th Century Fox, National Geographic as well as Fox News and Fox Sports. In 2019, Disney came along and acquired the majority of 21st Century Fox's assets including the rights to The Simpsons, Avatar, X-Men. But Disney didn’t buy Fox News, Fox Sports and Fox Entertainment, which now sits under the Fox Corp brand.

What happened: Now, Fox Corp has announced plans to launch a new streaming service called Fox One to compete against the big dogs of streaming. This means, subscribers will be able to access Fox News, Fox Sports, and other Fox brands without getting the whole kit-and-cable-caboodle.

What else: Fox’s goal is to attract what they call “cord-nevers”- people who’ve never paid for cable TV in their life. In other words, they’re desperate for their new streaming service to not to cannibalise its existing pay-TV offering.

What's the key learning?

💡Product cannibalisation is when a company’s new product eats into the market share or revenue of an existing product. Ideally, you launch something new to expand your total market… but sometimes, your latest innovation just ends up eating up some of your existing offerings.

💡A classic example is Apple and the iPhone. When Apple launched the iPhone in 2007, the iPod was absolutely booming. But the iPhone did everything the iPod did, plus a whole lot more. By 2011, iPhone sales had overtaken iPod sales and eventually obliterated the iPod altogether... Total cannibalisation.

💡While Fox is trying not to cannibalise its cable customers with Fox One, sometimes, cannibalisation needs to become a strategic move to stay relevant.

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