While most people just think water is water, Liquid Death has clearly struck a chord.
👉Background: Liquid Death is a US based water brand that launched in 2019. The founders wanted to make water a little more sexy so they started selling water in beer-style cans, with skulls. Supposedly Liquid Death will also 'murder your thirst'.
👉 What happened: While most people just think water is water, Liquid Death has clearly struck a chord. It's on track to achieve $130m USD in revenue this year - up from $45m USD last year.
👉 What else: Now, Liquid Death has raised $70m USD at a $700m USD valuation from investors like Live Nation Entertainment and even Swedish House Mafia.
💡When companies connect with customers’ emotions, the payoff can be huge. It’s pretty hard to differentiate bottled water based on taste, so Liquid Death sees its brand as its main advantage.
💡In fact, customers who are 'fully connected' emotionally to a brand are 52% more valuable to brands. And Liquid Death reckons it can become to the 'Red Bull' of the water market (part-beverage company, part entertainment company).
💡With bottled water sales in the US passing $40 billion last year, investors are betting that the emotions evoked through Liquid Death cans will help crash the (plastic) bottled water party.
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