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· Posted on
February 21, 2024

Luxury Escapes shifts from clicks to bricks as in-person customers scream "TAKE MY MONEY"

Luxury Escapes is forecast to generate about $1 billion worth of travel packages over the course of 12 months.

What's the key learning?

  • While most people book deals online, it seems that those who book in-store or on the phone are actually spending the big bucks.
  • The omnichannel approach is a crucial strategy for businesses that want to unlock maximum value from their customers.
  • Companies like Luxury Escapes needs to meet their customers where they’re at because it actually leads to more revenue.

👉 Background: Luxury Escapes was founded in 2009 with the idea to offer limited-time travel packages at discounted prices. Since then, they've managed to hook 3.2 million customers around the word.

👉 What happened: Although the COVID years were tough, Luxury Escapes is forecast to generate about $1 billion worth of travel packages over the course of 12 months. And now, Luxury Escapes is testing the waters with the largest travel store in the world.

👉 What else: While most people book deals online, it seems that those who book in-store or on the phone are actually spending the big bucks. And so Luxury Escapes has had to create other channels to accomodate these customers.

What's the key learning?

💡The omnichannel approach is a crucial strategy for businesses that want to unlock maximum value from their customers. The goal is to deliver a consistent experience for customers across different channels.

💡For companies like Luxury Escapes, it’s critical to meet their customers where they’re at… because it actually leads to more revenue.

💡While Luxury Escapes customers who book online will spend $2,000 per booking, the in-store customers will spend nearly $8,000 per booking.

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