Luxury Escapes is forecast to generate about $1 billion worth of travel packages over the course of 12 months.
👉 Background: Luxury Escapes was founded in 2009 with the idea to offer limited-time travel packages at discounted prices. Since then, they've managed to hook 3.2 million customers around the word.
👉 What happened: Although the COVID years were tough, Luxury Escapes is forecast to generate about $1 billion worth of travel packages over the course of 12 months. And now, Luxury Escapes is testing the waters with the largest travel store in the world.
👉 What else: While most people book deals online, it seems that those who book in-store or on the phone are actually spending the big bucks. And so Luxury Escapes has had to create other channels to accomodate these customers.
💡The omnichannel approach is a crucial strategy for businesses that want to unlock maximum value from their customers. The goal is to deliver a consistent experience for customers across different channels.
💡For companies like Luxury Escapes, it’s critical to meet their customers where they’re at… because it actually leads to more revenue.
💡While Luxury Escapes customers who book online will spend $2,000 per booking, the in-store customers will spend nearly $8,000 per booking.
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