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· Posted on
February 21, 2024

Move over Ronald McDonald... CosMc's coming from another galaxy to grow Maccas' revenue

Maccas is planning to test a spinoff restaurant chain named CosMC's, based on an old McDonald's character.

What's the key learning?

  • By launching this new spinoff, Maccas is hoping to leverage the nostalgia from CosMC to drive customer demand and an even bigger growth in sales.
  • Recently, Maccas re-launched its Grimace mascot in the US and saw its sales boom.
  • Brands are turning to nostalgia to drive growth (Think: Nintendo releasing its retro consoles and Barbie releasing its latest movie).

👉 Background: We know McDonald's as the massive global fast-food chain with over 38,000 locations in more than 100 countries. It's the early morning snack, the light night munchies and everything in between.

👉 What happened: Now, Maccas is planning to test a spinoff restaurant chain named CosMC's, based on a McDonald's character from the late 1980's and early 1990's.

👉 What else: Maccas is hoping to leverage the nostalgia from CosMC to drive customer demand and an even bigger growth in sales.

What's the key learning?

💡Brands are turning to nostalgia to drive growth. Think: nostalgic mascots, products, or storylines from the old days to help bring back old customers.. and increase brand loyalty.

💡Recently, Maccas re-launched its Grimace mascot in the US and saw its sales boom. Now, it's time for Ronald McDonald to move aside for CosMC.

And they aren't the only company leveraging nostalgia.

  • Nintendo re-released their original Nintendo and Super Nintendo consoles, pre-loaded with their popular games from the heyday... And they sold more than 10 million consoles in just 12 months.
  • Barbie has leveraged its decades of Barbie dolls to drive nostalgia in its latest movie.

‍

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