Mecca's the beauty company with more than 100 stores across Australia and New Zealand, bringing in nearly $500 million a year.
Background: Mecca is the Aussie beauty company that started back in the late 90s. They brought hundreds of beauty brands and products under the one roof, starting with a single store in 1997.
What happened: Nowadays, this crew have more than 100 stores across Australia and New Zealand, and bring in nearly $500 million a year.
What else: Now, they're taking out-of-home advertising to the nek level. They've developed Australia's first gift card billboard - aka billboards where passers-by can buy Mecca gift cards from the bus stop.
💡Out-of-home (OOH) advertising is any visual advertising found outside your home. That’s things like billboards, ads on bus shelters (or buses) or in transit areas like trains and airports.
💡OOH has been important for companies who want their brands and products to get noticed by the general public for yonks. But, as the world goes digital, companies have had to think of new ways to modernise this kind of advertising.
💡Cue: digital out-of-home (DOOH) advertising. These are digital ads, which can be triggered by specific OOH events, like the weather or traffic jams. And Mecca's gift card billboards is just another evolution of this.
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