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· Posted on
February 21, 2024

Microsoft is buying the gaming company behind World of Warcraft, so hopefully they can cast a spell over its toxic culture

Microsoft have been on an acquisition blitz lately...and now they've made their biggest one yet!

What's the key learning?

  • Microsoft has bought American video game company Activision Blizzard for $96 billion
  • Activision Blizzard had some pretty serious allegations of misconduct
  • So, being acquired by Microsoft may be the cultural reset Activision - and its staff - needs.

Background: Microsoft have been on an acquisition blitz lately. There was LinkedIn ($36 billion), GitHub ($10.5 billion)...and now, they've made their biggest one yet: Activision Blizzard for $96 billion.

What happened: Activision Blizzard is an American video game company behind cult-faves like Call of Duty, Crash Bandicoot and even Guitar Hero. 

What else: While they created some extremely successful games, things haven't been great culturally. The company's CEO stepped down after MANY investigations and sexual harassment allegations. 

So what's the key learning?

💡An acquisition is an opportunity for executives to create a cultural reset. 

💡When companies are acquired, or merge together, it isn't just the balance sheets that change, or the HR teams that join forces. It's the culture, too. 

💡Activision Blizzard had some pretty serious allegations of misconduct. In fact, only 39% of employees approved of the previous CEO, according to Glassdoor. On the other hand, Microsoft is relatively clean. So, being acquired by Microsoft may be the fresh start Activision - and its staff - needs.

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