Nestlé are the company behind your fave Nescafé Blend 43...Milo...KitKat...ya know, all the good and nutritional stuff.
Background: Nestlé are the massive food and drink company behind your fave Nescafé Blend 43...Milo...KitKat...ya know, all the good and nutritional stuff.
What happened: While this crew generated around $91 billion in sales in 2020, just 13% of that came via their e-commerce channels. But that's amount to change, Flux fam.
What else: The company has revealed plans to increase their digital marketing spend significantly. And they're hoping that will increase e-commerce sales to around 25% by 2025 too.
💡Big food manufacturers are shifting gears to sell more of their products directly to consumers.
💡This helps businesses gather data on their customer's shopping habits...which means they don't need to rely on ya Woolies Rewards history...which conflicts with your Coles purchases...and ain't the same as your IGA points.
💡Nestlé reckon its investments will generate around 400 million first-party data points. This data will feed into an analytics system to predict low stock and where sales can be boosted.
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