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· Posted on
April 22, 2024

Netflix announces 15% revenue growth but zips its lips on future subscriber growth

Netflix has announced that its first quarter revenue grew 15% to nearly $9.4 billion USD.

What's the key learning?

  • Subscriber growth in this quarter was more than five times the number of customers it added in the same quarter a year ago.
  • Apple also stopped disclosing its iPhone unit growth in 2018 and since then, Apple’s share price has more than tripled.
  • Netflix will be prioritizing revenue, rather than the number of actual subscribers to the platform.

👉 Background: Netflix has grown to become the most popular streaming company in the world. It first started by licensing content from other production studios but has grown into creating its own original content too, like Griselda or The Gentleman.

👉 What happened: Netflix has announced that its first quarter revenue grew 15% to nearly $9.4 billion USD. It also achieved 9.3 million net new paid subscribers largely due to the crackdown in password sharing.

👉 What else: Netflix reckons more than 100 million people were using an account they didn’t pay for. But despite these strong numbers, Netflix said that it won't be sharing subscriber numbers anymore, claiming that revenue is the important number, not subscribers.

What's the key learning?

💡When it comes to investing, less disclosure and transparency is never a good thing for investors. Subscriber growth has become a key signal of Netflix's business health for investors.

💡Despite subscriber growth being very strong since the password crackdown, Netflix’s decision could be a sign that it expects subscriber growth to slow down soon.

💡By only sharing revenue, it could potentially hide the slowing subscriber growth by increasing the cost of subscription in the future.

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