👉 Background: Netflix has become the go-to platform when it comes to entertainment from the comfort of your home. We're talking original shows like Bridgerton, Stranger Things, Money Heist, and the Crown.

👉 What happened: Now, Netflix plans to open physical retail destinations named Netflix House. We're talking live experiences, ticketed shows inspired by different series, merch and even dining experiences - we're thinking Bridgerton high tea vibes.

👉 What else: Their first permanent experience-based location is set to launch in the US in 2025. And Netflix are really getting serious about upping their marketing game and engaging their brand community.

What's the key learning?

💡A brand community is a group of people that shares an identity and a mutual interest in a brand. And, this community can be hugely powerful for a company.

💡In the entertainment world, popular stories continue to exist even after their movies or series end. Think merch, costume-play aka cosplay, and events.

💡So it's not just about watching a show anymore, because soon fans will be able to engage with the Netflix brand on multiple levels. And Netflix is building out an entire funnel to turn viewers into crusaders of their brand and shows.

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