Niantic are a US based startup that was initially developed within Google, before spinning off on their own in 2015.
Background: Niantic are a US based startup that was initially developed within Google, before spinning off on their own in 2015.
What happened: Since then, Niantic have grown to become a multibillion-dollar company. And even if you haven't heard of them...you've likely heard of their famous creation: Pokémon Go.
What else: Pokémon Go came out back in 2016, and to this day, still has more than 800,000 daily players. Now, the company have raised a further US$300 million...to be valued at US$9 billion. They plan to use the cash to build what they call the 'real world metaverse'.
💡The business world tends to gravitate towards 'sexy' themes. Think: electric vehicles, AI, cybersecurity (or a mix of all of these). Since Facebook rebranded to Meta, the metaverse is ALL THE RAGE.
💡But the term metaverse means different things to different people. On one end of the spectrum, you've got Facebook (aka Meta), who wants to create the metaverse with virtual reality headsets (ie solely behind a screen).
💡On the other end, you've got Niantic, who want to see the metaverse with augmented reality - overlaying the digital world into our physical world to improve real-word experiences.
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