Learn
Newsletter
Offers
Podcast
About
Pay My Rent
  Back
~
1
min read
· Posted on
February 21, 2024

Reddit is the latest platform to roll out TikTok-like short vids

Snap stories, YouTube shorts, Insta reels…6-sec vids are just all the rage.

What's the key learning?

  • Discussion-only platform Reddit - worth $13 billion - has rolled out short vids in a TikTok-like user experience.
  • These guys are culturally significant - but they don't actually have a tonne of users.
  • With plans to go public at some point, Reddit needed a new feature to be more attractive to investors.

Reddit - aka the AU$13 billion online discussion forum famous for taking down Wall Street hedge fund managers earlier this year - wants a slice of the TikTok pie.

After acquiring TikTok-competitor Dubsmash last year, these guys have rolled out a vids feed on their iOS app that works similarly to TikTok. Once users start swiping, they’ll get fed content from sub-Reddits they’re already subscribed to, or similar ones. This'll keep users in the app for longer.

So what's the key learning?

Short vids have become the metaphorical ticket to paradise. Think Snap stories, Insta reels, YouTube Shorts...The list goes on.

Reddit might be worth $13 billion, but it doesn’t hold the significance that its competitors do. Reddit = 52 million daily active users. Twitter = 206 million...Snap = 293 million.

These guys have been planning on going public, but they need something stronger to be more attractive to future investors.

Could the new video feature be Reddit's golden IPO ticket?





Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at Work
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 525288) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.