Back
~
1
min read
· Posted on
February 21, 2024

Scentre Group's wooing shoppers into shopping centres.. so what about that cost-of-living crisis?

Scentre Group saw its net operating income jump 10% compared to the same time last year.

What's the key learning?

  • Scentre Group saw its income jump and increase customer visits because of collabs within the shopping centres with Disney and Netball Australia.
  • The success of individual retailers is very closely linked to the overall foot traffic generated by the shopping centre.
  • When a shopping centre pulls a crowd, the retailers are the beneficiaries.

👉 Background: Scentre Group was founded in 2014 as the smaller spin off the Westfield Group. Scentre Group owns Westfield's Australian and New Zealand's 42 shopping centres.

👉 What happened: Despite the supposed slowdown in consumer spending, Scentre Group saw its net operating income jump 10% compared to the same time last year.

👉 What else: On top of this, it managed to increase customer visits by nearly 10% to over 314 million. And, they reckon it's because of collabs within the shopping centres with organisations like Disney and Netball Australia.

What's the key learning?

💡Capture their feet and capture their wallets. The success of individual retailers is very closely linked to the overall foot traffic generated by the shopping centre.

💡When a shopping centre pulls a crowd, the retailers are the beneficiaries. Given the average spend per shopping centre visit is more than $60 in AU, it's worthwhile drawing people in

💡That's why shopping centres create reasons for customers to spend more time inside. Think: community events, performances, even workshops.

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
No items found.