👉Background: Spotify has become an absolute behemoth across all things audio. It offers 80 million songs, 4 million of podcasts and it's now even getting into the audio book game.

👉 What happened: There are over 1 million independent creators who uploaded podcasts to Spotify just last year alone. And that has the potential for a whole lot of harmful content.

👉 What else: So now, Spotify has acquired Kinzen, a platform that finds problematic spoken-word content and brings it to the attention of moderators. We’re talking misinformation, hateful content and violent extremism - across multiple languages.

What's the key learning?

💡A platform with more creators means more activity and more diversity of content. That's good! But it also means more risk for creators, communities and quality content.

💡In the past, Spotify was considered just a directory of podcasts. This meant podcast content moderation didn’t feel so important.

💡But more recently, Spotify has taken an active role in amplifying audio content (think: introducing its own podcasts and top 100 lists for different categories). So it's clear that Spotify has recognised the need to step up and stamp out any hateful podcasts or misinformation. And as a result, it is putting its money where its mouth is.

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