Whooshkaa is an all-in-one podcast platform. They help businesses host, promote, distribute and monetise podcasts.
Background: Whooshkaa is an all-in-one podcast platform. They help businesses host, promote, distribute and monetise podcasts.
What happened: But their real specialty is broadcast-to-podcast tech, which means they can turn radio broadcasts into podcasts (B2P) - and in a jiffy.
What else: It's this capability that attract music GOAT Spotify, who bought the company for an undisclosed amount. It means Spotify can ramp up their podcast strategy...and get a foothold in the B2P space.
💡Over the last 5 to 10 years, the podcast industry has shifted from being made up of largely indie creators...to a fully-fledged commercial operation. And B2P has been a key driver for this growth over the years.
💡For radio stations...this expansion makes sense. They're just taking the content from a radio station and repurposing it for podcasts. Commercially, it also makes sense. Long podcasts = more opportunities for more ads.
💡For listeners, it's also great. It means people can listen to their favourite radio shows whenever and whenever they want.
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