Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
2
min read
· Posted on
February 21, 2024

Sustainability is down down at Coles

Coles has axed one of its most successful marketing campaigns to become more sustainable

What's the key learning?

  • Coles believe their long-term profitability will be better without the Little Shop (which has been an environment destroyer)
  • Coles believe this move will draw customers away from Woolworths
  • This move could be seen as a comeback to Woolies' Discovery Garden seedling initiative

NO MORE COLES COLLECTABLES?

Coles has axed its Little Shop and Stikeez plastic toys as it strives to become a much more sustainable company.

In case you forgot... The Little Shop toys were the teeny tiny plastic collectibles that Coles gave to customers that spent over $30.

The toys had such a cult following that we saw:

  • Rare toys selling for $5,000 (on eBay)
  • Over 700,000 search results on Google
  • 20 Coles Little Shop Facebook groups, including one that has 22,000 members

However, 70% of Coles’ customers reckon the collectibles are just contributing to plastic waste.

So, what's the key learning?

Coles had to decide between impacting their revenue (by canning Little Shop) or improving their sustainability ethos. Like Vegemite and peanut butter on toast, these are mutually exclusive.

Move over Woolies - 'the fresh food people'. Coles sees a move towards sustainability as a big drawcard for customers.

While Woolies hasn’t canned its plastic Lion King Ooshie collectibles just yet, it HAS already introduced a sustainable collectible - its Discovery Garden seedling kits.

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.