Prep your eyeballs for more catchy, viral TikTok tunes and dances.
Background: TikTok is known for its short videos and dancing trends (think: Lady Gaga's Telephone vids). But along with the dances, it's made a lot of tunes massive hits.
What happened: Now, it's launching its own music marketing and distribution platform called SoundOn. The new platform will let artists upload their music directly to TikTok (as well as other platforms like Spotify).
What else: Artists will still own their masters and get access to promo tools and audience insights. And, once the songs are released, they'll immediately get in front of TikTok users' eyeballs... and alas, the next trend is born.
💡 Gone are the days when TikTok was just a silly app for teenagers bopping. It's become instrumental in the music industry, and now it's planning to increase its dominance.
💡Songs that trend on TikTok often end up charting on the Billboard 100 or Spotify's Viral 50. And 67% of TikTok's users are more likely to seek out songs on music streaming platforms after hearing them on TikTok.
💡SoundOn allows artists to go straight to TikTokers' phones, Artists will get major exposure, and TikTok gets more artists choosing its platform over others.
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