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📺 Amazon launches a streaming aggregator
💍 Tiffany & Co collabs with Supreme
⛑ Live Nation's share price tanks after Astroworld tragedy
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📺 Amazon launches a streaming aggregator
💍 Tiffany & Co collabs with Supreme
⛑ Live Nation's share price tanks after Astroworld tragedy
Don't get the metaverse? No problem. Meta (aka Facebook) is planning to launch a chain of physical stores across the globe, to introduce customers to some key metaverse tools...like VR headsets, and augmented reality glasses.
Background: Amazon has been slowly taking over our living rooms for a while now, with smart TVs, sound bars, Alexa, and of course, Prime Video, their subscription streaming service.
What happened: Now, Amazon's launching its own streaming aggregator - aka a home for all your subscriptions - called Prime Video Channels.
What else: Prime Video Channels lets Prime members aggregate streaming channels (like Paramount+ and Hayu) to the aggregator. The aim is to reduce subscription fatigue.
💡Subscription fatigue is the decrease of interest in subscription services over time...as the number of subscriptions available to us increases. More choice = less care-factor.
💡Data from Deloitte shoes Aussies have 42% more subscriptions than they did a year ago. And, 70% of us have a paid TV or movie service in our households.
💡But managing and consuming multiple services is becoming tougher and more expensive. So, content aggregators like Optus' SubHub and Amazon's Prime Video Channels are the next battle frontier.
Background: Tiffany & Co are the luxury jewellery brand known for that iconic blue box. And Supreme are the US streetwear brand known for that iconic red and white label. They're also famous for doing collabs and being worn by celebs like Kanye (soz, Ye) and Rihanna.
What happened: Tiffany & Co were bought out by iconic luxury fashion house LVMH in January this year, and since then, the company's been on a rebranding rampage. They've used Beyoncé and Jay Z...and named a campaign 'Not Your Mother's Tiffany'.
What else: Now, Tiffany have collaborated with Supreme to release their famous 'Return To Tiffany' collection...but with a twist: 'Return to Supreme'.
💡Collaborations between brands are all the rage right now, because a rising tide can float all boats.
💡Think about it...We've got:
💡In this case, Tiffany & Co get a major Gen Z energy boost, and Supreme get a sparkly, fine shine that might make them appeal to a more refined audience.
Background: Live Nation are a US events promoter and venue operator...and if you've been to a concert in the last two decades, chances are it's been promoted by them. Think Dua Lipa, Billie Eilish, The Veronicas...you name it.
What happened: The company were behind rapper Travis Scott's Astroworld concert, which saw some concert-goers lose their lives due to stampedes.
What else: After the event, the rapper was hit with more than 30 lawsuits, and Live Nation saw their share price dip nearly 10%. But, this could be just the tip of the iceberg as far as brand damage goes.
💡Brand trust is arguably the most important asset that a company holds with their customers and fans.
💡When a brand doesn't live up to its promises (like running a safe concert), customers' perceptions can change for the worse - aka brand damage.
💡Often when we see big scandals, brands disassociate themselves with the celebrity involved. We saw:
And as we hear more about the events that happened that night, Travis Scott could find himself in a bit of brand trouble.
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