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Here's everything you need to know today - in under 3 minutes.

Today's big stories:

📺 Amazon launches a streaming aggregator

💍 Tiffany & Co collabs with Supreme

⛑ Live Nation's share price tanks after Astroworld tragedy

Oh and get this...

Don't get the metaverse? No problem. Meta (aka Facebook) is planning to launch a chain of physical stores across the globe, to introduce customers to some key metaverse tools...like VR headsets, and augmented reality glasses.

Jeffy B is battling for your living room with a new subscription aggregator

Background: Amazon has been slowly taking over our living rooms for a while now, with smart TVs, sound bars, Alexa, and of course, Prime Video, their subscription streaming service.

What happened: Now, Amazon's launching its own streaming aggregator - aka a home for all your subscriptions - called Prime Video Channels.

What else: Prime Video Channels lets Prime members aggregate  streaming channels (like Paramount+ and Hayu) to the aggregator. The aim is to reduce subscription fatigue.

So what's the key learning?

💡Subscription fatigue is the decrease of interest in subscription services over time...as the number of subscriptions available to us increases. More choice = less care-factor.

💡Data from Deloitte shoes Aussies have 42% more subscriptions than they did a year ago. And, 70% of us have a paid TV or movie service in our households.

💡But managing and consuming multiple services is becoming tougher and more expensive. So, content aggregators like Optus' SubHub and Amazon's Prime Video Channels are the next battle frontier.

Tiffany & Co gets hip with Gen Z via a new collab with streetwear brand Supreme

Background: Tiffany & Co are the luxury jewellery brand known for that iconic blue box. And Supreme are the US streetwear brand known for that iconic red and white label. They're also famous for doing collabs and being worn by celebs like Kanye (soz, Ye) and Rihanna.  

What happened: Tiffany & Co were bought out by iconic luxury fashion house LVMH in January this year, and since then, the company's been on a rebranding rampage. They've used Beyoncé and Jay Z...and named a campaign 'Not Your Mother's Tiffany'.

What else: Now, Tiffany have collaborated with Supreme to release their famous 'Return To Tiffany' collection...but with a twist: 'Return to Supreme'.

So what's the key learning?

💡Collaborations between brands are all the rage right now, because a rising tide can float all boats.

💡Think about it...We've got:

1. Increased brand reach - when two brands with two different customer bases collab, they both get access to a whole new audience.
2. Increased attention - brand collabs can create a media storm, which can lead to increased sales.
3. Higher profits - collab pieces tend to be more exclusive, and therefore more expensive.

💡In this case, Tiffany & Co get a major Gen Z energy boost, and Supreme get a sparkly, fine shine that might make them appeal to a more refined audience.

Live Nation's share price tanks over Astroworld tragedy and is this a sign for what's to come?

Background: Live Nation are a US events promoter and venue operator...and if you've been to a concert in the last two decades, chances are it's been promoted by them. Think Dua Lipa, Billie Eilish, The Veronicas...you name it.

What happened: The company were behind rapper Travis Scott's Astroworld concert, which saw some concert-goers lose their lives due to stampedes.

What else: After the event, the rapper was hit with more than 30 lawsuits, and Live Nation saw their share price dip nearly 10%. But, this could be just the tip of the iceberg as far as brand damage goes.

So what's the key learning?

💡Brand trust is arguably the most important asset that a company holds with their customers and fans.

💡When a brand doesn't live up to its promises (like running a safe concert), customers' perceptions can change for the worse - aka brand damage.

💡Often when we see big scandals, brands disassociate themselves with the celebrity involved. We saw:

• Epic Games pull Travis Scott's music from Fortnite
• JSHealth pull sponsorship from Nadia Bartel after her white powder scandal
• Nike dump Lance Armstrong over the Tour de France scandal.

And as we hear more about the events that happened that night, Travis Scott could find himself in a bit of brand trouble.