Get smarter than your boss in 3 minutes with today's business news.
💰 Coles and Woolies are backing a new way to pay for groceries
⚽️ Seven's a glutton for sport
📽 Canva just launched a new video editing tool (TYSM)
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Here's everything you need to know today - in under 3 minutes.
💰 Coles and Woolies are backing a new way to pay for groceries
⚽️ Seven's a glutton for sport
📽 Canva just launched a new video editing tool (TYSM)
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Background: Payments platform Eftpos has been developing a QR payments system called eQR since July this year. It's meant to work like the 'tap and go' feature on cards, but it's with a QR code.
What happened: After a couple commercial trials, eQR codes are ready to rumble. And they could start appearing at your local Coles or Woolies as early as Christmas.
What else: Big banks CBA and NAB are also getting behind the eQR codes because they can offer it to merchant customers (think: retailers, hairdressers, tyre shops). Payment terminals could show a QR code to pay.
💡While QR codes have been in many Asian countries for years, the western world has been playing catch up. In fact, they were created in Japan in 1994 (pre-iPhones).
💡Since COVID, the western world has woken up to its value. We’ve seen QR codes in supermarkets to check in, on restaurant menus and even on gravestones?!
💡And this is exciting for retailers because it means they can bundle their whole experience into one process (payment, receipt and loyalty points). For banks, QR code payments could become an alternative to the costly Apple Pay.
Background: Seven West Media - aka the folks behind Channel 7 - had some serious success broadcasting the Olympic Games and the Paralympic Games this year. We're talkin' revenue and ratings records smashed.
What happened: After scoring the rights to broadcast the Commonwealth Games in 2018, Seven are gonna do it all again next year. With 19 different sports and 286 sessions of sport over 11 days...it's gonna be a major cash cow.
What else: Seven already have dibs on AFL, horse racing and motorsports, but it turns out...they want more. Now, they're in talks to partner up with Foxtel to produce NRL games on Seven's behalf. Which means...Seven could start airing the State of Origin, and up to 3 NRL games per week.
💡There are 3 guarantees in life: death, taxes and sports-rating-well -on-TV. TV networks constantly need to take bets on what they reckon will light up the screens. There are winners (The Block) and many losers (*ahem* Bachie).
💡Live sport has almost become zero-risk for broadcasters. The Collingwood Army will always watch their teams game. So too will the Bronco fans.
💡It's this predictability of high ratings that is so enticing for broadcasters. Guaranteed eyeballs on the TV = more advertisers = more dollars in Seven's pocket.
Background: We know Canva are the US$40 billion Aussie tech startup founded by Melanie Perkins and hubby Cliff Obrecht back in 2013.
What happened: They've made design simple enough for everyone (aka, us noobs) to use. They've been helping us nail pictures and preso's for a while now, but finally they've added a video editing tool.
What else: Canva has announced it will be offering video templates to simplify so it's easy to make all kinds of videos. So if you're tryna go viral on TikTok - there's a template for that.
💡First we had text. Then we had audio. But now, video has become the next frontier.
💡Canva reckons around 20% of knowledge workers (like office workers) are either creating or consuming video for their job. Every. Single. Day.
💡 But videos present massive opportunities for product marketers to reach new audiences too. Just look at ya social feed. In fact, 84% of people say they've been convinced to buy a product or service because they watched a brand's video.
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