👉 Background: Tupperware is the brand behind the kitchen staple in pretty much every household. The container that's storing your 7-day-old spaghetti bolognese. In fact, it's been around since 1940 when they revolutionised the kitchen storage game with a patent for airtight sealing containers.

👉 What happened: Tupperware’s shares fell nearly 50% after they announced that they’re low on cash and working with the financial advisors to try and stay afloat.

👉 What else: Tupperware has been working hard to stay relevant and maintain their market share against competition. But so far, that hasn't been working.

What's the key learning?

💡Build a brand that sells itself and you’ll never need a sales force. Unlike most makers of kitchen products, Tupperware for the most part, didn’t sell its product through supermarkets or big retailers. They took an exclusive approach famously known as Tupperware parties.

💡It was called the ‘party’ model:

• People, mainly women, would host parties at their homes, and the guests would get a look at Tupperware products all up close and personal.
• It helped women earn money for selling the products and develop their business skills
• It helped Tupperware build an army of sales people who would recruit their friends.

💡But as times and values have changed, Tupperware hasn’t been able to keep up. And their unique edge just isn’t standing up to competition anymore.

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