Recently, Uber Eats has been trying to branch out into potentially anything and everything.
Background: Uber Eats has primarily been a food delivery app...but more recently, they've been trying to branch out into groceries, alcohol and potentially anything and everything.
What happened: To change the way Aussies think about the brand, Uber Eats have done a massive marketing push. They've got big tennis pros Nick Kyrgios and Ash Barty to feature in an ad where viewers can scan a QR code...and pick how the ad ends.
What else: Scanning the code takes the audience to YouTube where Uber Eats shows off everything they deliver now...like lemons, honey, pens and even garlic.
💡Interactive content is any content that requires a consumer to actively engage with it...rather than just mindlessly consume it. And when it comes to brand awareness, interactive content is like the golden ticket.
💡It's like a conversation between the audience and the company's marketing team. Think: polls, contests, giveaways, or a QR code the audience needs to scan.
💡Now, sometimes interactive content can flop (and become a really expensive waste of time)...but sometimes, it generates higher engagement rates than regular content. And higher engagement = more conversions.
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