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· Posted on
February 21, 2024

Volkswagen's electric dreams might come true, with a new report saying it could out-sell Tesla by 2024

Come 2024, Volkswagen's electric cars might out-sell Tesla's.

What's the key learning?

  • VW is spending more than $7 billion over five years to boost research, development and manufacturing capabilities.
  • By 2025, EVs are expected to account for 25% of all car sales in China and 20% in Europe.
  • Tesla’s push to open new factories in Germany has made things tricky for VW.

👉 Background: Tesla and Volkswagen are both big carmakers with big electric dreams. Tesla sold almost 1 million electric vehicles in 2021. As for Volkswagen, it sold around 450,000.

👉 What happened: That's a big jump for the V-crew, who sold around half that in 2020, but it ain't enough. VW wants to knock Elon off his perch by spending more than $7 billion over five years to boost research, development and manufacturing capabilities.

👉 What else: The move might pay off, given that a new Bloomberg report shows that Volkswagen EVs could outsell Tesla by 2024. But it all comes down to the Chinese and European markets.

What's the key learning?

💡 With China and Europe so far leading the globe in electric vehicle adoption… the race for the EV crown depends on who can take out market share in these regions.

💡By 2025, EVs are expected to account for 25% of all car sales in China and 20% in Europe. Tesla is way ahead of the curve with 13% of all EV sales in China, while Volkswagen leads Tesla in EV sales in Europe.

💡 Tesla’s push to open new factories in Germany has made things tricky for VW. Regardless which of these two wins out… It looks like they’ll both have a big lead over all other car makers.

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