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· Posted on
February 21, 2024

Wesfarmers has partnered with Disney for its OnePass loyalty program - so welcome Mickey-Mouse-branded drills to Bunnings

Wesfarmers and Disney have finalised an exclusive new subscription bundle that brings together Disney+ and OnePass.

What's the key learning?

  • Wesfarmers and Disney's new subscription bundle that brings together Disney+ and OnePass makes it the first external partnership for OnePass and the first retail-content partnership globally for Disney.
  • Companies love loyalty programs because they can be an effective way to retain customers and encourage repeat business.
  • Offering things like discounts or perks for loyal customers can help to build brand affinity and ultimately customer loyalty and these loyalty programs also provide valuable data and insights about customer behaviour and preferences.

👉 Background: Wesfarmers is the retail conglomerate that owns Bunnings, Kmart, Officeworks, Catch and many more. And over the last few years, Wesfarmers has been channeling its inner-Amazon by building its OnePass customer loyalty program.

👉 What happened: OnePass is kind of like Amazon Prime, but without 1 day delivery or the streaming part.. until now. Because Wesfarmers and Disney have finalised an exclusive new subscription bundle, that brings together Disney+ and OnePass.

👉 What else: This is the first external partnership for OnePass. And even more interestingly, this is the first retail-content partnership globally for Disney.

What's the key learning?

💡Companies love loyalty programs because they can be an effective way to retain customers and encourage repeat business.

💡By offering things like discounts or perks for loyal customers, it can help to build brand affinity and ultimately customer loyalty.

💡But it also runs so much deeper than that. For the company, like Wesfarmers, these loyalty programs provide valuable data and insights about customer behaviour and preferences.

  • Who's buying the drill from Bunnings?
  • Who's buying the ring light from Kmart?
  • Who's buying the drill and ringlight for tradie TikTok content?

‍

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