The owner of Junkee, Ooh!Media, are looking to sell the company... and there are some pretty hot contenders.
Background: Junkee is an online news and pop culture site that's aimed at young Aussies. It covers everything from pop culture (hilarious - Bachie recaps) to politics.
What happened: The owner of Junkee (and its sister site - Punkee) Ooh!Media are looking to sell the company, and there are some pretty hot contenders.
What else: Rolling Stone and Variety publisher The Brag Media is currently doing its due diligence on the company...and they reckon Junkee's 1 million-strong social is veeeryy veeeryy attractive.
💡The business model of traditional media publishers has shifted over the last 10 years.
💡The old school media model is to generate revenue from advertising (think: banner ads, advertorials and classifieds). But the new-age publishers have developed successful subscription models (hello paywalls if you don't have a subscription). The recurring revenue from a subscription is a much more appealing model.
💡Junkee ain’t got a subscription model… but what it lacks in subscription revenue.. it kinda makes up for with its huge social media following. And this makes it attractive to a company like The Brag Media.
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